Unlock your music's potential

Are you a band or new music artist looking to break through? Opening Lines Media offers meticulously crafted PR and marketing services designed specifically for musicians.

We have a strong track record in music promotion, and recently secured international playlist placements, online blog reviews, and Scottish radio play for Idiogram's debut singles and album. Our work for Tracey Yarad’s musical memoir at the Edinburgh Fringe generated substantial media coverage. We have also promoted several other Fringe music shows, including Midnight in Nashville and Girl Pop!, and have driven record attendances for Solas Festival’s diverse musical lineup. In 2024, we achieved a sold-out screening for the surreal opera Pass The Spoon, and have handled PR for theatre productions with strong musical elements such as The Rosenberg/Strange Fruit Project and We Will Hear The Angels.

If you’d like to find out how we could achieve results for your music, please tell us more using our form.

Services offered

Meticulously crafted -
doing it all for you

Using insight to discover press-worthy pitch angles for your music
Writing and distributing compelling media releases
Securing previews and reviews by effectively pitching to the media
Making personalised approaches to the press for features and interviews
Cultivating music influencers for coverage on YouTube channels and blogs
Developing and implementing a marketing strategy tailored to your music
Leveraging our connections with key contacts, including bloggers, magazines, playlist curators, radio stations, and podcasters in the UK and USA.

Idiogram

“James directed the PR campaign for the release of Idiogram’s three singles and debut album ‘Reunion of Broken Parts’ during 2024 and 2025. James really took the time to get to know both us as people, and our artistic vision, in order to tailor and tune the campaign to our needs. As a result, we have attracted press interviews, reviews and playlisting locally, nationally and further afield.

James was friendly and professional throughout, and quickly adapted the planned campaign without fuss when external issues forced us to change our plans (at very short notice!). We particularly liked that he updated us regularly on how the campaign was progressing and what results we might expect at each stage. It was a pleasure to work with James and we’d certainly recommend his services to other musicians.”

Our team

Director
James Coutts

James has 24 years of experience creating campaigns for arts organisations. He believes in maximising opportunities and achieving tangible results for musicians, with a persistence that secures diverse media coverage and increases audiences.