Edinburgh Fringe PR campaigns

We plan and implement communication campaigns and like to base our decisions on facts, so our clients get their 15 minutes of fame.

We have strong cross-artform experience of promoting theatre, comedy, music and spoken word - working with artists including Olivia Raine Atwood, Theatre Ronin, Edward Einhorn, Lee Papa, Biz Lyon and Quaz Degraft. Read about our recent work for Edinburgh Fringe 2025 in this recap blog post.

Thanks to relationships with Scottish and UK national publications, suppliers, and venues we can help your show reach the press and Edinburgh audiences effectively.

Each festival we work on only a small number of productions, so we can do an excellent job for everyone. Based in Edinburgh, we’re in regular contact with the media and can easily meet with producers in town before the festival starts. Case studies of previous projects are available below.

We are currently accepting enquiries for projects and festival appearances planned from December 2025 onwards. If you would like to arrange a conversation, please tell us more via our form.

“Working with James and Jessie was a game-changer for my two shows at the Edinburgh Fringe Festival. As an independent performer from the U.S., navigating the UK media landscape seemed daunting, but they handled everything with incredible skill and professionalism. Their strategic approach secured meaningful press coverage, including publications that were crucial for building buzz. The articles in The Scotsman and on MSN, in particular, provided invaluable visibility for my journey and the shows themselves. We secured four awards for my shows, a first in Fringe history, and their contribution to our success was indelible. For an independent artist, having a press agent who not only understands your story but can also effectively pitch it to the right outlets is everything. Opening Lines went above and beyond, and their efforts were a key factor in my shows' success and the subsequent awards. I highly recommend them to any artist looking to make a significant impact.”

Jason Woods, Actor & Playwright

Services offered

Meticulously crafted -
doing it all for you

Using insight to discover press-worthy pitch angles for your show
Write and distribute a compelling media release
Secure previews and reviews by selling in the media release
Make personalised approaches to the press for features and interviews
Cultivate influencers for coverage on YouTube channels and blogs
Organise listings on 'what's on' sites
Attend and represent the show at the Fringe meet the media event
Create video content, including trailers and vox pops
Monitor press coverage and report on media mentions
Create and implement a marketing strategy including Scottish publications and outdoor advertising in Edinburgh
Collaborate with a designer to develop and roll out design concepts
Manage retail partnerships for print distribution.

Our team

Director
James Coutts

James is a communications and marketing pro with 24 years of experience creating impactful campaigns for arts organisations and charities.

Publicist
Jessie Deopp

Bringing over 20 years of expertise in marketing and communications, Jessie is a publicist known for getting industry reps to events. She excels at online research and creating buzz-worthy social media content, helping others achieve their organisational and success-driven goals.

Publicist
Andy Probert

Journalist and PR writer Andy is known for crafting concise, compelling press releases and articles, and has worked with clients from start-ups to blue-chip companies.